You and 21 % of US internet users are on Pinterest. That is a 40% increase from the year before. The vast majority on Pinterest are women, they are of all age groups and the platform is growing strongly (Business insider). Pinterest is not as big in Europe yet, but it is growing there as well.
Pinterest comes in the 5-6th place amongst social media like Facebook, Instagram, LinkedIn, Google+ and Twitter. And Pinterest is both fun and useful for your business.
You can find all kind of interesting things on Pinterest. A lot of DIY, fashion and health. But did you know that there are more than 2 million tech boards and 36 million tech pins on Pinterest (Pinterest blog)?
Pinterest for Inspiration
Pinterest is an outstanding place to look for information and inspiration – both for business and private. Pinterest is also an excellent tool to drive traffic to your website or webshop (more on that in the next post).
Here are some examples.
If you are a hairdresser or just looking for a new nice hairdo for an upcoming party Pinterest is the place to go.
This is what you find if you search for “Hairstyle” http://bit.ly/1wQ1gSU
Did you find anything nice there?
Or if you are a gardener or florist or maybe a bride to be – you might want to look for some inspiration about how to decorate the garden during a wedding.
Or if you are a yoga instructor or just practice yoga you might want some ideas.
Maybe you are an architect or just want a new fireplace to your home – this is where to go to get some feeling on what is available out there.
As you can see, you can find a lot of inspiration both private and for your business on Pinterest.
And – When you have found a board, person, brand or product you like, you can start to follow them and re-pin to friends that might be interested.
Pinterest for storing and finding information
In the beginning I used Pinterest to store information/links that I wanted to return to. I grouped my boards for my various areas of interest – such as Web Design, Marketing Ideas, WordPress, Social Media etc. Since Pinterest is based on images, it was easy to remember what the pin was all about and I always had a link back to the interesting website.
Nowadays I also search for information on Pinterest. Like for finding information for this post.
Showcase your Products & Services
Pinterest is also great for showcasing your products and services to the world.
With a nice picture, a good description and a link to more information you open up to great possibilities for your product to reach the right customers.
Satisfied and curious customers will follow you and re-pin your work. They might even follow the product directly to the webshop by a link you have provided and buy the product there and then. Bingo!
On my next post I will give you more information on how to optimize your company profile on Pinterest and how to drive traffic to your website.
Now to you – Have you been on Pinterest yet? What is your favourites on Pinterest?