Writing for the web - engage - keep it short and avoide pitfalls

How to write for the Web – Part 2

Engage, keep it short and avoid pitfalls

This is the second part of the art of writing for the web. In Part 1, I wrote about how the reader can quickly skim text on the web for something of interest, and that I only have about 3-4 seconds for me to catch the reader’s interest. In this part, I focus on engagement, language, text length, and how to avoid common pitfalls. Read more