Did you know that a picture creates a feeling 60.000 times faster than text? With a nice image we can improve our chances to get the reader to continue reading… Where do you go to find images for your blog and business? Many people just google for an image and use the first great image […]
About Eva Synnergren
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My last post gave you a background to Pinterest for Personal or Business use. Do you have an Business account already? If not, maybe it’s time to creaet one? A Business account gives you several useful extra features and tools. Here are some tips on how you can optimize your Business Profile on Pinterest and […]
You and 21 % of US internet users are on Pinterest. That is a 40% increase from the year before. The vast majority on Pinterest are women, they are of all age groups and the platform is growing strongly (Business insider). Pinterest is not as big in Europe yet, but it is growing there as […]
Business Page or Personal Profile – what’s the difference? Sure, it is sometimes confusing and not entirely clear what distinguishes the Personal Profile from a Business Page on Facebook. In this post I’ll try to sort things out so you know what to use for your business.
When it’s time to upload images to my business page I always have to look up the right sizes. Maybe it is the same for you? One thing that I got wrong the first time was the size of my Profile Picture. I wanted to use my logo, but even when I made it 180 […]
In my work, I often meet glorious entrepreneurs that are just starting up or who are already running a business. They have interesting stories and exciting products and it is a privilege to follow their path on the market. I will interview some of them here on my blog. First up is Johanna Isberg who […]
Engage, keep it short and avoid pitfalls This is the second part of the art of writing for the web. In Part 1, I wrote about how the reader can quickly skim text on the web for something of interest, and that I only have about 3-4 seconds for me to catch the reader’s interest. […]
Adjust to scan reading Do I really have to write in a special way for the web? The simple answer is -YES! The way people read the web is quite different from reading other media. The users are looking for information and will only give your site 3-4 seconds to find it before you lose […]
I love helping small companies getting started, seeing them glow in the digital universe, finding their way to the customers. That is a great rewarding feeling. I get to learn so much about other businesses. Mmm… Do you recognize the feeling? One person that made a big impression on me is the artist Yvonne Jensen. […]
“To exist, you have to be seen.” This is the truth for all businesses and the main reason for any business owner to make an effort to interact with customers in social media like Facebook. Everything we post on our fan pages are on the terms of the reader – unless the reader finds it […]
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